UAE furniture brand, helmii, launches sofa range


Popular online furniture retailer introduces its first range of fully customisable sofas

 DUBAI: 25 MARCH 2019: Helmii is expanding its online furniture range to include six exclusive sofa styles in a range of fabrics, sizes and colours, delivered directly to your door.

 Have you ever walked into an interiors store and spotted the sofa of your dreams, only to be told you can’t get it the size, colour or fabric you want? Well, not any more. Step forward, and their brand new range of fully customizable sofas.

 After rounding off a successful first year in business selling several hundred mattresses and beds to homes across the UAE, the local web retailer has responded to overwhelming customer demand and has launched its very first line of sofas, ready to be personalised using their clever, online ‘Design Your Own’ tool.

 Founder and owner, Simon Moore, explains, “Due to the success of our ‘Design Your Own’ beds and customers wanting more choice in fabric and colour than they might see in a traditional store, we decided to extend the ‘Design Your Own’ collection to include sofas. This gives our customers the choice and flexibility they are looking for, combined with the convenience of shopping from home whenever they choose and at a time that suits their busy lifestyles.”

 Helmii worked closely with their in-house design team to create styles to appeal to a variety of personal tastes, from contemporary modern to more classic and traditional. “Our aim is to give customers flexibility and choice so that they can create their dream sofa exactly as they imagined it, without having to compromise on the size, colour or fabric.” Simon adds.

 The Verney, pictured in a sumptuous teal velvet, oozes laid-back luxury and comfort with its deep base seating and low-slung back cushion. Prices start at Dhs2499.

 The Pardoux [pictured] has a more cubic, masculine feel and looks spot-on-trend in tan leather. The single seater starts from just Dhs1499 but can be customised in genuine Italian leather from only Dhs2499.

 The Breton [pictured] is expected to be an immediate best-seller, combining classic Scandinavian style with a 1950’s retro twist. Available from just Dhs1499.

 The Laussets takes inspiration from the British, 16th century Chesterfield sofa - a design classic still coveted in homes across the world today. Famed for its distinctive, deep buttoned, quilted leather

upholstery and low seat base, the Chesterfield style adds instant glamour and status to any room. The Laussets is helmii’s very own, modern-day version, retaining all the original Chesterfield features with some seriously cool customising options. Available to order in fabric from just Dhs1999 - but this sofa really makes a statement in leather, for just Dhs2999.

 The Parvin is helmii’s clean-lined, contemporary pick. This elegant sofa whispers sophistication with a contemporary edge and is tipped to be most popular in the lightest shade of linen blue. There’s also a second Parvin style option with loose back cushions for a more casual look and feel. Both start from Dhs1799.

 “Our sofas are designed for everyone, to make you feel at home whether you live in a villa or apartment,” Simon says. “With so many choices, our customers can either go for a luxurious Italian leather sofa or if they like it more relaxed, they can create a laidback sophisticated look with our fabric sofas, or indulge in a super-soft velvet piece to add a touch of luxury.”

 “All our sofas are made from solid beechwood frames and beautiful, hardwearing fabrics so they are designed to last and, as usual at helmii, we don’t focus on dramatic promotions or headline-grabbing sales; we just want to offer the best quality products at a price people can afford,” Simon explains. “We don’t have high margins and we keep all our costs low by being an entirely online business, and then we pass these savings on to our customers.”

 “Our prices start from as low as Dhs1499 and include free delivery and assembly, so there are no hidden costs and it’s all backed up by our five star online reviews and commitment to the best customer service. It’s our aim to make buying your sofa fun, easy and totally stress free.”

 Helmii offers a free fabric swatch service so potential buyers can see and feel the fabrics before they make the decision to order. The ‘Design Your Own’ tool is available at and up to eight fabric swatches can be ordered by clicking the ‘Order Now’ button on the same page. Home visits can be arranged for more in-depth queries and a chance to view the entire swatch range personally.

 About helmii: Helmii was founded in 2018 by British expatriate, Simon Moore. The business was built around four key pillars, namely: Product, Value, Quality and Service, and helmii ensures that every customer experiences the best in each area. The brand is the first in its sector to offer customised beds, furniture and mattresses online in the UAE, and it takes pride in its 40-night sleep promise against their one and only mattress, designed using the latest technology and the best materials to assure a great night's sleep every day. The team of professionals have become an authority on sleep and contribute invaluable advice to all their customers; a next-to-none service providing the consumer with more confidence and expert knowledge than ever before.

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