Furniture brand, Helmii, launches in the UAE

The first online, customised furniture store in the market


DUBAI: 30 September 2018: Helmii has launched in the UAE, offering customised beds and mattresses for adults and kids, delivered directly to your door. 

As the stresses of everyday life increase and schedules reach newer levels of busy, the need to sleep well and reenergise has become crucial for many. Helmii is the first brand in the UAE to offer customised beds online, alongside a range of stylish, ready-made options. So whether you choose a bed that has been professionally designed by its team of specialists, or work with their sleep experts to create a bed to fit your style and home, helmii offers a complete solution to a great night’s sleep.

This is coupled with promised UK quality standards, and more affordable pricing that is only possible because this is purely an e-commerce business.

The bed collection featured online includes modern designs with sleek lines, and traditional bed frames made with contemporary materials and finishes. And the design-your-own-bed service includes a personal home visit to allow you to choose from a wide range of material swatches. 

Helmii – which is the Arabic word for ‘dream’ - was founded by Simon Moore, previously head of buying at homecentre, who is passionate about creating products that fit consumer’s lifestyle needs.  He has more than 20 years of retail experience working across the GCC, Europe and Asia:

 “We wanted to create a service where customers can get exactly what they want. Together with the undivided attention of our sleep experts and their years of expertise, consumers now have the opportunity to create the customised bed they have always wanted, which is affordable, of the highest quality and consequently a piece that is certain to travel with them wherever they go,” says Simon.

Helmii’s magical mattress is a premiere, hybrid, pocket-sprung and memory foam mattress designed with the latest technology. There is only one mattress in the collection; the perfect mattress for everyone!  It is the most comfortable mattress in the world, and the sleep experts at helmii are so confident of this, that they offer each and every customer a sleep promise - try it out for 40 nights and if you’re not entirely happy, you can return it and receive a refund.  Each mattress has a 10-year warranty and it’s delivered and installed free of charge.

Helmii’s kids’ range features quality, strong, sturdy beds that are finished with non-toxic paint and comply with stringent, UK safety regulations - another regional first.  Amongst the collection online, there are character-inspired and traditional models alongside space-saving bunk beds, as well as mattresses specifically designed for a child’s body; they contain less springs and an antimicrobial cover to protect against allergies.

If buying a bed used to be something of a formality, it certainly is not anymore.  Helmii has reinvented the process completely, and with its unparalleled authority and product commitment, it is the hottest newest company in the sector.

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