OUR STORY - Read about our journey

About Helmii

Make It Yours - Helmii was created with one simple belief: your home should feel like yours — not a compromise, not almost right, but truly personal.

In a world of big chains and mass-produced furniture, we wanted to offer something better. Something more thoughtful. Something made for real homes, real families, and real sleep. So we built a brand that starts with you.

Why do we do what we do?

Most furniture stores show you rows of identical products. You choose from the limited options they stock — colours, sizes, styles that may or may not suit your home. But we believe every home deserves more than “good enough.”

  • Your space is personal.
  • Your sleep is personal.
  • Your furniture should be personal too.

That’s why every bed we create is made to order, just for you.

How We Do It
1. Customisation Without the Complication

Choose your style, size, fabric, colour and texture and then finishing details like leg style and colour or even no leg.  We make the process simple, enjoyable and totally yours.

2. Craftsmanship You Can Feel

Your bed isn’t waiting in a warehouse. It’s handcrafted by skilled makers only after you design it — built with care, precision and premium materials.

3. Designed for Life in the UAE

From climate-appropriate bedding to smart storage beds and custom sizes,
our products are engineered for the way you actually live.

4. Honest Prices, No Retail Markups

  • We’re a direct-to-consumer brand.
  • No expensive showrooms
  • No middlemen.
  • Just fair pricing for high-quality pieces.

5. Comfort You Can Trust

With a 40-Night Sleep Trial, 5–10 year warranties and a team that genuinely cares,
we make sure you love your choice — night after night.

What We Create

  • Custom-made beds
  • Premium mattresses
  • Stylish storage solutions
  • Hotel-quality bedding
  • Bedroom essentials designed around comfort, durability and aesthetic harmony
  • Everything we make is crafted with one purpose: to help you create a home that feels authentically yours.

Our Promise

We don’t just deliver furniture.
We deliver comfort, identity and peace of mind.

From your first fabric choice…
to your first night’s sleep…
to the years of rest that follow…
We’re here to make the experience easy, personal and joyful.

Welcome to helmii. Make It Yours!